Analytic Vision

Company Background

Since 1914, TastyKake has been a leading producer of baked goods and sweets.  Based in Philadelphia, Unquestionably, TastyKake’s  products represent the industry benchmark for consistent taste, quality, and freshness. Over the years, Tastykake has become a true Philadelphia success story, with gross annual sales in excess of $280 million.

Business Challenges

• Spreadsheet based budgeting solution, disconnected from SAP
• Seeding budgets with historical data from SAP was an entirely manual process
• Poor target setting for expense controls
• Not able to perform expense variance analysis plan vs. actual in a timely manner  
• Not able to integrate P&L and Balance Sheet Planning in Excel
• Desired integration between the planning system and SAP for drill through to transactional level (SAP could not offer)
• Desired capability of developing a drive based revenue plan based on key metrics including promotions, channel, customer, and new product introductions 

Solution Implemented

Integrated Hyperion Planning 11 Solution

• Oracle Hyperion Planning  11
• Oracle Hyperion Reporting Studio 11
• Oracle Hyperion Essbase Analytics 11
• Oracle Hyperion Financial Data Quality Management 11
• Oracle Hyperion SmartView 11
   

Business Benefits

• Hyperion Planning integrate with SAP G/L for account level expense planning.   Seed budget with historical run rates from SAP
• Expense targets set and monitored in Hyperion Planning by department
• Automated Variance monitoring & reporting
• Gained ability to plan revenue by promotion and customer on direct input from sales team
• Integrated P&L and Balance Sheet Planning
• Automated, production management reporting